PROBLEM: Museums often feel too time-consuming or overwhelming for busy young professionals. At the same time, at-home learning can feel passive and disconnected. People want cultural experiences that are flexible, engaging, and personal, without committing to a full museum visit.

APPROACH: Through research on adult learning habits, I identified a need for experiences that are modular, semi-private, and personalized. Wander combines physical pop-up hubs with a supporting app to deliver curated, multi-modal content that adapts to each visitor’s interests.

INSIGHTS: Users want short, tailored experiences that fit into busy schedules. Personalization and reflection make learning more meaningful and memorable. Local context and environment add uniqueness, encouraging repeat visits. Gamification (badges + hub exploration) helps motivate ongoing curiosity and discovery.